White 1921 hotel in Saint-Tropez by LVMH Group

The world leader in luxury with a unique portfolio of over 60 prestigious luxury brands, Louis Vuitton - Moët Hennessy, better known as the LVHM group, opened its first ever hotel named as White 1921, in the former Maison Blanche. LVHM named its hotel venture White 1921 from the white paint and in honor of the Moët & Chandon champagne from 1921, which is regarded as one of the very best years for white wines across Europe.

Set in St Tropez’s mythical place des Lices, the White 1921 offers eight rooms and suites decorated in a chic and modern style as well as a lounge bar designed by Jean-Michel Wilmotte. Decorated in the spirit of the former mansion, the eight rooms and suites offer an elegant and contemporary design. A selection of eclectic objects and a few hints of colour give each one its unique character. 

In its brand-new setting designed by architect Jean-Michel Wilmotte, the bar invites to a festive break. An exclusive menu combines the finest champagnes with signature cocktails and creative finger food imagined with the most prestigious Maisons’ chefs de cave. Throughout the season, the White 1921 will organize exclusive events, inspired by St Tropez’s summer highlights, and showcase the unique know-how of the most prestigious brands. Operated by trained LVHM Hotel Management, this new hotel also boasts a wine cellar which is stocked with a galaxy of Champagne brands, including a rare vintage of Moët & Chandon from 1921.